In our modern online world, anyone, any brand, any thing can go viral for any reason. It could be a brand new account or someone who has been active on social media for years. Then, boom! Overnight, they’re a global phenomenon. Some brands would kill for this type of social media fame. Some people have […]
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Inevitably, people often ask me a number of questions about Instagram strategies. One of the most common topics is hashtags (we’ll talk about that in a sec) and one of the other most common questions I get is how to grow your Instagram followers. While I’ve answered this question in many different ways and in […]
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Online skepticism is pretty common – or so you would think. Remember when our parents used to tell us not to take candy from strangers (with the exception of Halloween, of course). Yeah, now we tell kids not to believe everything they read online. And yet, we do it. All. the. Time! We read something […]
The post Who Can You Trust on Social Media? appeared first on Jenn's Trends.
So, it turns out the world collectively panicked and freaked out last week, when Mark Zuckerberg announced changes to the Facebook algorithm. Yup, they were screaming it from the roof tops, blasting social media, going live on camera, and pretty much any other means they could use to alert us all to the impending “Facebook […]
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First of all, the fact that I’m writing this post and it means the year is almost over is just too overwhelming right now! I mean, how did we get through another whole year already? But, alas, we did. And that means it’s time for me to share with you my favorite Instagram accounts this […]
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We all wanna do our best and put our best foot forward on social media. Instagram is no exception. And, being such a highly visual platform, creating the best content is key! But, how do you know what will perform best on Instagram? That’s what I’m here to help you with! First of all, we […]
The post Which Types of Content Perform Best on Instagram? appeared first on Jenn's Trends.
If you didn’t already know, I’m a total conference dork. I love a good conference! So, when I get invited to speak at a conference, I usually try to attend as much of the event as possible. This week, I was invited to speak at the Ragan Communications Social Media Mashup conference at Disneyland. Now, […]
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For many, it seems like lately we’ve been seeing more instances where social media sites are enabling us to do more directly within the platforms. This in-app integration on social media isn’t really new, but it is gaining steam. This was my prediction for trends in 2017 and it’s my prediction again for what we’ll […]
The post Why You Will See More In-App Integration in Social Media appeared first on Jenn's Trends.
Earlier this year, Instagram introduced a feature called “Archive” which allows you to hide Instagram posts from your gallery, but not actually delete them. I’ll be the first to admit that when the ability to archive Instagram posts rolled out, I was like, “why?” Like, who needs this, and why do any of us care? […]
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Intentionally or not, Twitter created chaos in the world yesterday when they announced they were testing the extension of tweets to 280 characters on Twitter. The world immediately divided into 3 categories: those jumping for joy, those complaining of Twitter losing its identity, and those who think the other two groups are crazy for even […]
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Instagram is all visual. The better the photos, the better the engagement. You need to be a decent photographer, and use good editing to get good photos. Or do you? Is the “perfect” Instagram account really the holy grail we should all aspire to? Look, I’ve written countless articles and spoken endlessly about the value […]
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When any disaster strikes – natural or otherwise – the opportunities to donate and support are plentiful. And with Mother Nature currently having a giant hissy fit, the need for help is extreme. So how does one single person (almost single-handedly) create a massive viral campaign to generate millions of dollars in donations? Social media. […]
The post The Social Media Brilliance Behind JJ Watt’s Hurricane Relief Fund appeared first on Jenn's Trends.
One of my biggest commitments with this blog is to always answer your questions. And sometimes I forget how even the simplest questions need to be answered. I spend so much time focusing on the how and why of various social media topics, that I often neglect the most basic of questions. One of those […]
The post Why Social Media Really Matters appeared first on Jenn's Trends.
Unfortunately, all too often, something gets said in a popular publication and it gains viral steam across the blogosphere. Many times this information is not quite accurate, or even completely off base. Sometimes, it’s just because it’s new information and we don’t know for sure what’s really going on, so someone makes a hypothesis and […]
The post Debunking 4 Common Instagram Myths appeared first on Jenn's Trends.
To be or not to be… that is not the question today. Instead, to care or not to care is the question when it comes to Instagram metrics. Like all social media, there are plenty of things we can choose to monitor, track, and claim as successful marketing. And, yet, we often find ourselves scrambling […]
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I’m going to admit that this blog post is actually inspired by one of my readers and a member of Jenn’s Friends. The girl is dedicated to putting lessons into action and building her business. I’m honestly so proud of her. But the other day, she totally impressed me when she sent me a video […]
The post How to Create a Social Media Content Calendar appeared first on Jenn's Trends.
Oh, Instagram Stories – you either love them or you don’t! And you can either do them well, or you can’t 😉 Let’s face it, some of the content people share in their Stories…. well, it sucks! It’s like people figure because the content disappears in 24 hours, they don’t have to put any effort […]
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The latest big trend on Facebook is Facebook groups. If you haven’t heard, it’s what everyone is talking about – including Facebook. Mark Zuckerberg wants to build communities through Facebook. And to do that, he’s encouraging us to use Facebook Groups. He believes groups are the key to building those communities – a place where […]
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You wanna know what drives me crazy? When I go look at someone’s Instagram profile and it looks schizophrenic – you know what I mean… the content is completely disjointed, tells no cohesive story, and the images look like they came from 20 different sources. Maybe there are some random memes, a video with bad […]
The post How to Create a Beautiful Instagram Feed appeared first on Jenn's Trends.
June 30th is officially one of the days I look forward to every year! If you didn’t know, June 30th is the official social media day. And it is celebrated around the world by crazy weird marketer people like us 🙂 And, fortunately for me, here in San Diego, we have one of the (if […]
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