Adobe Flash, the world’s most hated software, is finally dead. Technically, it’s been on its way out for years, but today it received one of its final blows which will go down in history.
Google officially killed Flash advertising in its browser. As of September 1, any advertising that uses the technology requires the user to click it to play — it’ll otherwise remain frozen.
A new setting, enabled by default in Chrome automatically optimizes plugins to save battery power and CPU cycles and specifically targeting autoplaying advertising.
The change comes as Google AdWords now makes it possible to automatically convert advertisements created using Flash into HTML5, a friendlier and safer format for playback.
In recent times, browser support for modern formats, such as HTML5 video, have finally become widespread enough to make such a move.
The majority of users are able to ditch Flash already, although time of death can’t truly be called until streaming providers drop it entirely — but that’s already on the horizon for many.
Read More: http://thenextweb.com/apps/2015/09/01/adobe-flash-just-took-another-step-towards-death-thanks-to-google
Related Article: Beginning of Long Slow Death of Flash
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